KUTCH NHI DEKHA TOH KUCH NHI DEKHA
My Discover design India project was made possible though the support of Unitedworld Institute of Design , Ahmedabad 2023, I delves into the rich cultural heritage of Kutch, focusing particularly on the traditional art form of Ajrakh. Ajrakh, deeply rooted in the history and ethos of the region, serves as both an artistic expression and a reflection of Kutch's identity. Through this project, we aim to explore the intricate techniques, motifs, and symbolism behind Ajrakh, while also delving into its contemporary relevance and potential for innovation. By integrating traditional craftsmanship with modern design principles, our project seeks to celebrate Kutch's vibrant cultural legacy while envisioning new possibilities for its continued evolution and appreciation.
KUTCH
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KUTCH

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